Solution Glossary

One size definitely doesn't fit all.  Paw Media prides itself in a large toolkit of solutions to meet your needs.  If you have any questions about any of the solutions detailed below, please do not hesitate to contact us today.

 Content Management System (CMS)

A content management system provides a structure for your web content and simplifies the publishing process.  Design templates are easily applied to the content to provide clear navigation for the user.  We are experienced with a number of open source and commercial CMS platforms.

 Search engine optimization (SEO)

Search engine optimization is the process of improving the visibility of a website on search engines via un-paid organic search results.  In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines.

 Ecommerce platforms

Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over the Internet.  The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage in recent years.  We are experienced with several dedicated and integrated ecommerce systems.

Community systems

Community systems combine multiple functions (such as discussions, photo & file sharing, commenting, etc.) to support a collaborative community environment.


A dedicated discussion platform consisting of subforums, threads and posts to support conversations between large groups of users.  Forums can be dedicated to one or more topics and are commonly used for support purposes.


A blog (or a "web log") is a journal or articles containing commentary, descriptions of events, or other material such as graphics or video.  These entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog.  Although personal blogs are very popular, business related blogs are a fantastic way to keep customers updated on your services.  Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.

 Social Media

Social media tools available today include favorites such as Facebook, Twitter and YouTube.  There are hundreds of ways your business or organization can utilize these tools to engage your customer base.


A wiki is a website that allows the creation and editing of any number of interlinked web pages via a web browser using a simplified markup language or a WYSIWYG text editor.  Wikis are typically powered by wiki software and are often used to create collaborative wiki websites, to power community websites, for personal note taking, in corporate intranets, and in knowledge management systems.

 Streaming video

Streaming video is a method of distribution for both live and pre-recorded video.  Videos are a fantastic way to communicate the details of your products and services.  The videos themselves could be hosted within your website or hosted on a social media platform to take advantage of a wider audience.


Portal deliver a framework for integrating information, people and processes across organizational boundaries. It provides a secure unified access point and is designed to aggregate and personalize information through application-specific portlets.


A podcast (or non-streamed webcast) is a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication. The word usurped webcast in common vernacular, due to rising popularity of the iPod and the innovation of web feeds.  The mode of delivery differentiates podcasting from other means of accessing media files over the Internet, such as direct download, or streamed webcasting.


RSS (most commonly expanded as Really Simple Syndication) is a family of web feed formats used to publish frequently updated works - such as blog entries, news headlines, audio, and video - in a standardized format.  An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.  Web feeds benefit publishers by letting them syndicate content automatically.  They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place.

 Document Management

A document management system (DMS) is a computer system used to track and store electronic documents and/or images of paper documents.  The term has some overlap with the concepts of content management systems.  It is often viewed as a component of enterprise content management (ECM) systems and related to digital asset management, document imaging, workflow systems and records management systems.

 Form Management

Forms management systems provide a platform for customer data collection.  The FMS can act upon the submission of data with a number of actions including data manipulation, storage, email, etc.


A survey is a specialize complex form that can contain multipage forked answers.


Search is a major component of any Internet website.  All of the CMS platforms we work with have integrated search solutions.  We are also familiar with a number of stand-alone commercial search solutions.

 Extranets / intranets

An extranet is a computer network that allows controlled access from external users.  An extranet can be viewed as an extension of a company's intranet that is extended to users outside the company, usually partners, vendors, and suppliers. It has also been described as a "state of mind" in which the Internet is perceived as a way to do business with a selected set of other companies (business-to-business, B2B), in isolation from all other Internet users.

 Helpdesk Systems

A help desk gives customers a single point of contact to receive help on various issues. The help desk system manages these requests via a ticket tracking system that allows customers and support resources to track requests with a unique number.